Room Copenhagen was founded in 2010 in Copenhagen, Denmark and is part of the Nordic Houseware Group (NHG). They are specialists within brand extensions and holding licensing agreements with some of the world’s most loved brands such as LEGO and Crayola. LEGO lifestyle products allow consumers all over the world to engage with their favourite brands in their daily lives. Based on the imaginative and creative world that LEGO is, Room created a range of products to fill everyday life with. Though made with children foremost in mind, their products hold a place in any adults heart with a soft spot for the brand. The Brick Storage system makes it fun and easy for kids to help tidy up their rooms, decluttering and organising as they go. Alongside the toy storage range is the lunch system which consists of a variety of lunch box styles and matching drinking bottles all fitting in with LEGO themes.