The story behind the company started off with founder Sanni looking for an attractive solution to place and dry wet and dirty shoes in the entrance of her home. Lots of her friends used different items from trays to newspaper but nothing seemed to do the job the way she wanted. The first product was created: Shoo.Pads – the first colourful, washable designed drainers from TPE. She presented her idea to the family and her friends and hey presto the Sanni Shoo was born. Over the past few years development of many more smart ideas for every day have launched from funny shoe racks to telescopic drainers. Products that make you smile! Innovative, useful and beautifully designed products for your everyday life.